Hublot Big Bang Watch For Architect Oscar Niemeyer

In case you've ever wondered what an Hublot watch would look like on a 104 year old man, this is it. This chap is famous Brazilian architect Oscar Niemeyer and he has been fortunate to not only live a very long time, but also have a very accomplished career behind him. For us Americans, he most notably architected the United Nations building in New York City.

Hublot now honors him with a watch. See a video that Hublot made presenting the watch to him here. Actually, Hublot has a dual reason for making this watch. The piece is also in honor of Brazil - a country Hublot has been keen to keep popularity high with. And why Brazil now? Well the FIFA World Cup for 2014 is coming to Brasilia, Brazil and Hublot also happens to have a relationship the kings of soccer.

My interest is more with Niemeyer however. I still think it is very interesting to see him wearing a futuristic Big Bang Aero Bang watch in tantalum with a dial in black accented with the yellow and green colors of the Brazilian flag. Jean-Claude Biver of Hublot is very open with the type of advertising and marketing that he is willing to experiment with. Most brands would probably not do this, but I applaud Hublot for doing so. I have a feeling Oscar never saw this coming. 30 years ago I am sure he would have been thrilled to get a limited edition watch in his honor. Today I am happy he is still alive. I think all very senior citizens should get cool looking futuristic watches. Timex, get some special modern versions of the Easy Reader out there OK?