Hublot Classic Fusion Watches

How do you create a classic? The statement in and of itself shouldn't make sense as classic things develop over long periods of time. Such "instant classics" are merely good designs that appeal to many people. What I am talking about is literally making a bona fide classic in the time it takes most people to simply develop a product. I can't say I fully understand how, but Jean-Claude Biver at Hublot has turned the Big Bang watch line into a classic over the period of just a few years - but he did.

In 2004 almost nobody had heard of Hublot. Suddenly a short time later we see the birth of a phenomenon. Literally the 'big bang' of the Big Bang. Now, about 5 years later after the product launched, you couldn't count how many Big Bang models there have on the fingers of all the people at a crowded party. What each new watch had in common was a certain pure sense of connection to each other. They each had the same distinct DNA, and the brand forced the core design in the realm of being a classic.

At the 2010 Baselworld show, Hublot unveils the Hublot Classic Fusion. A classic looking watch based upon the Big Bang design that itself is a modern looking watch. The only way that was possible, was by making the Hublot Big Bang itself a classic. Again, the irony is that the Big Bang watch itself is modern and aggressive. Anything but a classic. So Hublot was able to make a classic from a non-classic.