Jean-Claude Biver speaks like a proud father discussing his baby Hublot. He remarks on how the brand has acquired more space, and is only getting more in the future. Biver isn't on everyone's "I love this guy" list, but he is a really good watch company head, and he gets how to run a European luxury watch company. If LVMH is smart, they just leave him to do what he wants to do. Oh, and in the video, is it just me or does Biver look and sound genuinely annoyed at the questions and/or the interviewer?
I've said both good things and bad things in the past about Hublot. While I really most of their watches, they are on a long easy ride on the derivative train. Everything basically looks a like with color changes. "Hey, let's make this watch black and now... green! We will call it something that reminds people of other things they like! Like apples, or The Big Apple! Cause its the Big Bang - Genius!" And Swiss marketing legends are born... Still the Big Bang is a cool watch, and for all the crap that I can give to Hublot about beating that design until it eventually becomes the very definition of cliche, it is still nice. Hey, you never know, 50 years from now the Big Bang could reach Rolex Submariner design status. It could happen!
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